2022
Digital Gift Guide
I served as the sole designer for this major company project, which was one of the most significant initiatives at the time. The entire project was completed over the course of 8 weeks, while also managing several other ongoing projects simultaneously.
Editorial Illustration
Art Direction
Branding & Identity
Client /
Moi Moi Fine Jewellery
The goal of this project was to develop a scalable and user-friendly solution for showcasing our extensive product range to both new and returning customers. Printing physical catalogs can be costly, so we decided to create a digital, interactive version that customers can easily access by scanning a QR code on the gift guide. With embedded product links, customers can directly purchase items through our website by simply clicking on the products they’re interested in. The digital format also allows us to reach a wider audience, enabling us to market and share the catalog with more potential customers.
Each year, my team and I analyze backend analytics and gather insights to refine the design. We iterate on the gift guide at least twice annually, ensuring it stays current with new product collections and inventory updates. You can explore the catalog by clicking the images below or through this link: https://online.fliphtml5.com/csfww/xods/.
